Facemasks for a cleaner Sea
publicado por Miguel Garcia elOur goal is to make Trendsplant more sustainable, due to which, any news concerning the environment is definitely an interesting topic for us. A few days ago, we found an article with some troubling claims made by Lauren Lombard, a member of the Mer Propre initiative, which we share with you: “In France alone, the authorities have asked for two billion disposable face masks. Based on that declaration, we will soon be at risk of having more masks than jellyfish in the Mediterranean.”
Our goal is to make Trendsplant more sustainable, due to which, any news concerning the environment is definitely an interesting topic for us. A few days ago, we found an article with some troubling claims made by Lauren Lombard, a member of the Mer Propre initiative, which we share with you: “In France alone, the authorities have asked for two billion disposable face masks. Based on that declaration, we will soon be at risk of having more masks than jellyfish in the Mediterranean.”
You probably know that the Mediterranean is present in our brand’s DNA, we were born on its shores, it is a fundamental part of our inspiration, and a statement like this alarmed us. This piece of news was completed with the following facts that give a lot to think about:
- Thirteen million tons of plastic were dumped into the sea in 2018, according to an estimate issued by the United Nations Environment Program.
- In addition, 570,000 tons were poured into the Mediterranean alone, which means about 33,800 plastic bottles per minute, according to WWF.
The fight against the coronavirus pandemic has again made plastic very present in aspects of our life where it had ceased to have so much prominence. The above figures will certainly grow substantially as long as the pandemic continues.
Should we do something about it? No, we must do something.
Those who have spent time at Trendsplant will know our line of swimsuits and towels made with SEAQUAL fiber, which is produced in Spain using recycled plastic from recovered marine debris, among others, from the Mediterranean Sea. After reading this bit of news, we wanted to give data that would show that there is a margin for hope.
We made a quick estimate of what this decision has meant, that of working with SEAQUAL, in terms of environmental impact: Taking into consideration the number of swimsuits sold, we have recycled more than 10,000 plastic bottles, something similar to what two elephant calves would weigh.
SEAQUAL fabric is also present in the new face masks that we produce, which are reversible and are already on sale, in which case, each one of them means recycling a couple of small water bottles. Considering that the life of a disposable face mask is 450 years and that the ones we propose can be used more than 73 times without losing effectiveness, the decision we have made at Trendsplant is helping to reduce the environmental consequences for our planet.