As an Alicante-founded brand, we are proud of the city symbols and strive to make everyone feel part of that excitement and tradition.
Explanada de Alicante has always been a popular meeting point for conversations, relaxation, and enjoying the Mediterranean weather.
Over 6'5 million tesserae (small marble pieces) make up its iconic pavement, which mimics the waves of the Mediterranean sea with three colors: Alicante Red, Ivory Cream and Marquina Black.
The marble was sourced from Alicante, turning it into a project made from local raw materials that represent our land.
As a small tribute, we launched our first "Explanada" t-shirt back in 2019 on the occasion of its 60th anniversary.
This collection tries to capture the colors and design of the promenade, in a minimalist but deeply heartfelt way.
We aim to subtly integrate this iconic spot of our hometown into the products, which unconsciously represent the city worldwide.