Chi ha fatto i miei vestiti?

It’s been a while since the last time we spoke about numbers, the truth is that we have been very focused on trying to turn things around, as the second half of 2022 didn't quite work in our favor...We closed the year with losses, yes... that's right, as you're reading. So, since that wasn't our goal, we've had to thoroughly assess the situation and rearrange things, a bit of "feng shui" to restore balance in the house.It hasn't been an easy task, months of long hours of work, and especially many decisions. Contrary to appearances, decision-making generates a lot of stress and tension, because as you can imagine, we don't always agree on everything right from the start.The change has affected nearly every aspect of the company. Many members of our team have departed, and we wish them the best of luck in their new endeavors. On the other hand, new team members have joined us, and we warmly welcome them.Now, as always, it's a pleasure to share with you this summary of moments, events, progress, and obstacles we've encountered over the past few months.Buckle up, as there's a lot of information coming your way!Collaboration with Umbrella Burger SocietyThis is a curious and lovely story about two companies that like each other without knowing it, that think about doing something together but have never said it, and suddenly... a connection is made, and everything starts to flow.Umbrella is a restaurant (well, there are quite a few now) known for its smash burgers. It's a company that, like us, was born in the city of Alicante, and that's the theme we used for the first collaboration between the two brands, the "Trendsplant V.1."It's a limited-edition burger that was available during the month of February and featured very local ingredients, such as the truly Alicante-style "salmorreta" (a base sauce used in rice dishes) and the mild garlic sauce (a light version of "aioli"). The intention was for each bite to transport you to the province.The burger was available in limited daily quantities, and the "sold out" sign was hung up day after day.We couldn’t be happier.Trendsplant x EquilibriumIn May, we launched our first collaboration with Equilibrium, an Alicante-based brand specialized in wellness and dedicated to sustainability and quality. Together, we have crafted a unique collection that seamlessly blends minimalist aesthetics and functionality.The collection, named "balanced" comprises garments and accessories crafted from sustainable materials that evoke the warm and carefree ambiance of the Mediterranean.Thanks to this collaboration, we have introduced several new products to our website: yoga mats and both short and long sports pants for women. New Collaboration with Antonyo MarestAntonyo has been collaborating with Trendsplant since 2015, years during which we've worked together on numerous projects, always aligned with our values and our beloved land, Alicante.The artist has just set up two beach huts adorned with his signature patterns and color palette, offering a visual treat both to all visitors of our city and us locals. We are thrilled to be tangentially involved in this project.To celebrate his newly installed works on Playa de San Juan, we have partnered with him to create a collection of t-shirts for both men and women, along with a swim short. This collection will also continue in the colder months with some hoodies and warmer garments.It has been a success since its launch, and we had to hang the "sold out" sign just a few days after its debut. The good news is that we've managed to restock it swiftly for the final stretch of summer. Life by the Sea: a renewed print yearlyWith the motto "Life by the Sea," we create a new graphic each year that we print on a white t-shirt and a navy blue one. Well… every year, except in 2022.A factory error led to us receiving the 2021 model last year instead of the new design for 2022.Considering our commitment to sustainability, we decided to keep the product and put it into circulation instead of storing them in a warehouse in Portugal.2022 will be remembered as the year when there was no new "Life by the Sea."In 2023 we have been able to continue the project, and this is the result.Collaboration with Surfrider Spain: Donation for World Oceans DayGiven our Mediterranean origin, we feel a deep connection to the ocean. That's why we work with materials like SEAQUAL®YARN, which is obtained from recycling plastics collected from the sea.This year, in honor of World Oceans Day and in line with our commitment to protect these precious ecosystems, we decided to donate 10% of the sales from June 8th. This donation was made in a special and meaningful way, as it was directed towards the conservation of the seas through the organization Surfrider Spain. New range of caps manufactured just a few kilometers from our officesWe are always seeking ways to improve and refine our processes, and production is one of the aspects in which we consistently work. Expanding our supplier base is not a simple task, and depending on the product category, it can become quite complex.For this reason, we are pleased to inform you that we have taken a significant step forward by manufacturing a new line of caps much closer to our offices, specifically 25km away from where all orders are dispatched, in Elche.In crafting these caps, we have utilized fabrics originating from our own province, Alicante, thus completing the circle of proximity in our supply chain.At present, the cap family comprises two sources of origin: on one hand, China, where all our trucker caps and technical five-panel caps are manufactured, and on the other hand, these new caps now produced in Spain. Both options maintain the same quality standards and meticulous attention to detail. Spring/Summer 2024: Planning collectionsDeciding to resume wholesale operations has led us, for the first time in our history, to conceive and create the collection samples a year ahead of their launch.Currently, stores are already acquiring the products that will be part of the Spring/Summer 2024 collection.However, you'll have to wait a little longer to see the new designs and colors. In the meantime, you can enjoy all the new items available on our website.European ExpansionWe are pleased to announce that we have strengthened our presence abroad by adding new points of sale in France and Germany. This expansion allows us to bring our products closer to a broader audience and to share our values with international communities that are deeply attuned to them. We are excited to witness how our garments flourish in these new markets and maintain a highly optimistic outlook for the future.As a special note, we are glad to inform you that the first agent who believed in our brand years ago has rejoined us.NumbersIt's time to talk about numbers. As we mentioned at the beginning of this report, the closure of 2022 was unfavorable, and we ended up with unexpected losses in the company. This led us to take action from October to get things in order and return to the long-awaited positive numbers.We can share quite a bit about the beginning of this year, but in summary:In the first six months, the company has grown by 50% compared to the first half of 2022.The website has grown by 38%.By the end of August 2023, we have achieved the projected billing for our website that we set for the entire year.We are in the green numbers (profitable).The blended ROAS (Return on Ad Spend) has increased by 8%.We are enthusiastically approaching the final stretch of 2023, and of course, we have revised our projections.Thank YouThank you for your ongoing support and for being part of our community! We continue to work on improvements.You can always join our newsletter to stay informed about updates, milestones, and more.Here are some recommendations to make your return to work more enjoyable:Book: The Creative Act: A Way of Being: Rubin, RickPodcast: Wondery: "Business War"

IL PROCESSO CREATIVOLa collaborazione che abbiamo realizzato con Barner è probabilmente già nota ai follower del nostro feed Instagram. Inoltre, avete potuto vederli attraverso diversi influencer che hanno collaborato a questo progetto. Abbiamo lanciato una linea di prodotti esclusivamente per i team di Trendsplant e di Barner. Inoltre, per un gruppo di persone che diffondono il messaggio: insieme possiamo migliorare il nostro pianeta. Qualsiasi azienda può avere un impatto positivo sul pianeta usando la propria influenza per il bene. Le possibilità sono infinite se diverse aziende lavorano insieme. Sarebbe più chiaro che, al momento di agire, le decisioni dovrebbero considerare sia il pianeta sia le persone che lo abitano. Utilizzando metodi di produzione locale etici, lavorando con materiali organici certificati e offrendo imballaggi riutilizzabili, diamo priorità a questi interessi. PIANETA E MODA La moda produce 10% delle emissioni di carbonio del pianeta e consuma la seconda quantità d'acqua più elevata. C'è senz'altro margine di miglioramento nell'industria della moda: deve diventare più rispettosa dell'ambiente e più sostenibile. In collaborazione con Barner, abbiamo creato questo pack di prodotti per la nostra community più vicina. La nostra missione è molto più che diffondere un messaggio. Pianteremo cinque alberi per ogni menzione di questa collaborazione sui social network. La sostenibilità e la consapevolezza sociale sono tra le priorità di Trendsplant. Di conseguenza, ci impegniamo sempre a proteggere l'ambiente, a unirci a organizzazioni che condividono questi valori e a creare prodotti che rispondano a queste esigenze.Il nostro impatto può raddoppiare unendo le forze con aziende che condividono i nostri valori, come Barner, e facendo la differenza. IN BARNER CREDIAMO Barner è stata fondata all'inizio del 2017 da due amici. Hanno individuato un problema che riguarda milioni di persone in tutto il mondo: l'esposizione eccessiva alla luce blu. Le lunghe ore passate ogni giorno davanti agli schermi erano troppe per i loro occhi. I due decisero di creare i propri occhiali per proteggere i loro occhi, migliorare la loro qualità di vita e mantenere intatto il proprio stile. Era inevitabile che un giorno avremmo lavorato insieme. Ci conosciamo da molto tempo e conosciamo il loro prodotto da molto tempo. Soprattutto perché siamo sempre stati affascinati dal loro motto: “crediamo che tutte le aziende dovrebbero essere più che semplici imprese; dovrebbero avere anche un'anima”. Ciò si traduce in “[le aziende] non si concentrano solo sul fare la cosa giusta per i propri consumatori e sullo sviluppare ottimi prodotti, ma tengono vicini i propri valori, difendono ciò in cui credono e restituiscono qualcosa alla comunità”.

Siamo tornati! Abbiamo chiuso il secondo trimestre e questo è il nostro bilancio personale.  

È tempo di FASHION REVOLUTION WEEK, con MONEY FASHION POWER come tema di quest'anno.⁠ L'evento riunisce per una settimana il più grande movimento mondiale di attivismo per la moda, per ripensare insieme un sistema moda giusto ed equo per le persone e per il pianeta.⁠ ⁠

Concentrare la produzione in pochi giorni

Questo movimento è una filosofia di consumo basata sul consumo consapevole, sul conoscere non solo il costo visibile del prodotto, ma anche i costi indiretti invisibili che tutti paghiamo: i costi per il nostro benessere e per il pianeta.