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Journal

Histoires, projets et décisions de Trendsplant. Des personnes, des processus et des apprentissages que nous voulons partager, avec date et contexte.

    • 2025, une année qui nous a façonnés

      While putting together this Report, we realised how difficult it is to remember everything that has happened in just one year. 2025 has been intense. The kind of year that puts you to the test, but also reminds you why you do what you do. There have been highs and lows, moments of vertigo and others of real calm. We’ve celebrated achievements, welcomed new people into the team and, above all, continued building Trendsplant with purpose and with heart. CIFF, starting the year by looking outwardWe began the year travelling to CIFF, the Copenhagen International Fashion Fair, one of the most important fashion fairs in Northern Europe. A meeting point for brands, agents and stores that share a contemporary and conscious vision of fashion. Starting 2025 there was a clear statement of intent. Reconnecting with partners, presenting what we had been working on and feeling that Trendsplant continued to have a voice and a place in an international context. The DANA solidarity T-shirt with B CorpThe DANA that affected eastern Spain, especially Valencia, hit very close to home and pushed us to take action. Through the solidarity T-shirt created with B Corp, we raised €1,864.09 to support reconstruction efforts, social fabric and environmental recovery in the most affected areas.The project was carried out without any new production, using only existing stock, because helping also means being coherent and responsible with the impact we generate. Each T-shirt became a simple, collective way to contribute and get involved in a real way. New flagship in Alicante, a space that speaks about usThis year we opened our new flagship store in Alicante, designed by Estudio DIIR, an architecture studio with a sensitive approach and international recognition. Their way of understanding space, where material, light and balance take centre stage, connected immediately with our way of doing things.The space is designed to transport you directly to our Mediterranean essence. Wood, natural Bateig stone and steel come together to create an environment that feels both sophisticated and welcoming. A store that is not just walked through, but felt. A space that helps you understand who we are, what we stand for and how we work.Looking ahead to 2026, we have many ideas for what’s to come. This space is just the beginning. Collaboration with MOEA, our third sneakerThis collaboration with MOEA came together in a very organic way. The team at Shop Like You Give a Damn put us in touch, as both brands were among the best performers on their marketplace in the Netherlands, and from there the connection came naturally.Everything aligned quickly. Not only did we share a passion for fashion, but also a very similar way of understanding it. Values, vision and being part of the B Corp community. For us, that is essential when collaborating.Our third sneaker collaboration reaffirmed something we strongly believe in. Collaborations only make sense when there is a real purpose behind them.GEN1 Mushroom proposes a new way of making sneakers, without aggressive chemicals and using natural, plastic-free materials such as MushroomSkin. An honest and respectful alternative that doesn’t compromise on design or comfort.This project allowed us to continue exploring new paths in footwear while staying true to our values and proving that another way of doing things is not only possible, but necessary. The Palm, Tabarca, What Remains and ColorblockThese have been the major campaigns of the year. Four very different projects, all connected by the same way of understanding Trendsplant and telling stories rooted in who we are and what we experience.Tabarca, in particular, was our baby. Something deeply personal. We didn’t just want to show garments, we wanted to tell the story of a place. An island many of us visited as children on school trips and continue to enjoy as adults. A place with a very special energy that deserved to be told with time, care and affection.Each campaign connected us to something specific.The Palm takes us directly to palm trees and our familiar coastal landscape, where the Mediterranean sets the pace and everything feels slower.What Remains was born from a more intimate relationship with our land and the places where we work, areas painfully affected by wildfires. A reminder of what remains after fire, of resilient vegetation and the importance of protecting it.Colorblock speaks about everyday life, the constant movement of a city like Alicante, always awake, alive and full of character.Different stories, different landscapes, but the same root. Telling what surrounds us, what we feel and what connects us. Hotel del Sol with Antonyo MarestOnce again, we launched a capsule collection with Antonyo Marest. Beyond being a close friend of the brand, working with him always feels natural and organic thanks to the trust and connection we’ve built over the years.Hotel del Sol is a particularly bold proposal. It moves away from his most recognisable work to explore new influences, blending his creative universe with our Mediterranean perspective. A project born from freedom, experimentation and the desire to do something different.  Life by the Sea, the magic of Pablo BuenoThis year Life by the Sea was special for many reasons. For the first time, it didn’t come from an external artist, but from talent already within the team. That’s how Life by the Sea came to life through Pablo Bueno.Pablo is a multidisciplinary artist, something he has shown since day one at Trendsplant. His journey has been natural and progressive. He started creating videos around what he loves most, travel, nature and life on the road. But there was more. His background, his way of designing, his personal style, his magic.Today, he is part of the design team, bringing a very personal vision and huge value to everything that lies ahead.This new interpretation of Life by the Sea takes the idea of living by the sea to its most literal sense. Feeling at home, this time under a beach umbrella. Finding a place to relax and disconnect, just like you would in your living room, but with sand, salt and the sound of the sea.From here, we want to sincerely thank Pablo for his work, his energy and the freshness he brings to the team every day. European Sales Convention, bringing the family togetherFor the first time, we welcomed our representatives from France, the UK, the Netherlands, Belgium, Spain and Germany to Alicante. They visited our offices and store, but most importantly, we shared ideas, honest feedback and quality time together. It was also the moment we presented the SS26 collection in preview, explaining first-hand the concept, processes and vision behind what’s to come.It was intense, yes, but above all emotional. Small steps that, with perspective, become major milestones. We’re excited to keep building and shaping the future of wholesale together. We remain B CorpEvery three years, we renew our B Corp certification. Not as a label, but as a real commitment. It reminds us that decisions matter and impact counts. Every step, from how we design a garment to who we work with and how we relate as a team, adds up. Being B Corp is not a destination, it’s an ongoing process of questioning, improving and staying true to who we are.   The logo turns greenChanging the colour of our logo was not an easy decision. Letting go of an identity that has accompanied you from the beginning is never simple.For years it represented us well, but over time we felt it no longer told the full story. Trendsplant has naturally evolved towards a more conscious and responsible way of doing things. First came the green label as a sustainability marker, but eventually that wasn’t enough. We needed to express that commitment in a clearer, more honest and more visible way.This new green represents that journey better than ever. Our values, our ethics and our way of understanding impact. A simple rebranding, but one deeply connected to who we are today.  Brisa01, our first home fragranceWe took another step forward by launching our first home fragrance, Brisa01.An ode to the Mediterranean. To the breeze between fig trees, summer sun and the freshness of bamboo. With a composition of 75 percent fig and 25 percent bamboo, it’s designed to slow things down and fill spaces with calm, that slow coastal feeling that defines us.Brisa01 is made in Spain, with attention to every detail and true to our way of doing things.  Closer to our factoriesWe visited our trouser factory in Albacete with a clear idea, to share more about the process and not just the final result.Together with Mike and Fran, and accompanied by the communication team, we created content to show more of the how and less of the what. Seeing up close how garments are made, with care and by the people behind every step. Because there’s nothing more important than taking care of those who take care of us.We wanted to highlight the way things are made, a value that often takes a back seat when buying a product, but that for us is just as important as the design itself.  Black Friday, consuming with purposeOne of the most intense moments of the year arrived. The entire team working as one. Warehouse preparing orders nonstop, IT and sales ensuring everything ran smoothly, and communication pushing a clear idea, buy less, but buy better. Choosing garments that last, made with purpose and at more accessible prices. Because we continue to stand by creating timeless clothing.This year, we also ran the biggest giveaway in Trendsplant’s history, a trip for two to South Africa with Wild Tomorrow to experience the work of rangers and wildlife conservation firsthand.Throughout Black Friday, we donated 5 percent of every order, fully covered by us, directly to Wild Tomorrow. A small gesture that perfectly reflects our way of understanding this moment of the year. The new Trendsplant universesWe closed the year by opening a new chapter. With the presentation of our work and the 2026 collections, Trendsplant reorganised into four universes that feel more tangible, personal and easy to identify. Origins, Workshop, Essentials and Colorblock. They have always been there, part of our way of doing things, but now they take on their own shape so everyone can feel identified with one, or with all of them. A step forward. For us and for you.

      2025, a year that shaped us
  • Two B Corps sharing the same goal: IMPACT
    collaboration
    Deux B Corps partageant le même objectif : IMPACT

    LE PROCESSUS CRÉATIFLa collaboration que nous avons réalisée avec Barner est probablement déjà familière aux abonnés de notre fil Instagram. De plus, vous avez pu les découvrir à travers différents influenceurs qui ont collaboré à ce projet. Nous avons lancé une ligne de produits exclusivement pour les équipes de Trendsplant et de Barner. En outre, pour un groupe de personnes qui diffusent le message : ensemble, nous pouvons améliorer notre planète. Toute entreprise peut avoir un impact positif sur la planète en utilisant son influence pour le bien. Les possibilités sont infinies si plusieurs entreprises travaillent ensemble. Il serait plus clair que la prise de décision tienne compte à la fois de la planète et des personnes qui y vivent lorsqu'elle agit. En utilisant des méthodes de production locales et éthiques, en travaillant avec des matériaux organiques certifiés et en proposant des emballages réutilisables, nous donnons la priorité à ces intérêts. PLANÈTE ET MODE La mode produit 10% des émissions de carbone de la planète et consomme la deuxième plus grande quantité d'eau. Il y a certainement des améliorations à apporter dans l'industrie de la mode : elle doit devenir plus respectueuse de l'environnement et plus durable. En association avec Barner, nous avons créé ce pack de produits pour notre communauté la plus proche. Notre mission va bien au-delà de la diffusion d'un message. Nous planterons cinq arbres pour chaque mention de cette collaboration sur les réseaux sociaux. La durabilité et la conscience sociale figurent parmi les priorités de Trendsplant. Par conséquent, nous nous efforçons toujours de protéger l'environnement, de rejoindre des organisations qui partagent ces valeurs et de créer des produits qui répondent à ces besoins.Notre impact peut être doublé en unissant nos forces à des entreprises partageant les mêmes valeurs, comme Barner, et en faisant la différence. EN BARNER NOUS CROYONS Barner a été fondée au début de 2017 par deux amis. Ils ont identifié un problème qui touche des millions de personnes dans le monde entier : l'exposition excessive à la lumière bleue. Les longues heures qu'ils passaient chaque jour devant des écrans étaient trop éprouvantes pour leurs yeux. Le duo a décidé de créer ses propres lunettes afin de protéger leurs yeux, d'améliorer leur qualité de vie et de préserver leur style. Il était inévitable que nous travaillions ensemble un jour. Nous nous connaissons depuis longtemps, et nous connaissons leur produit depuis longtemps. Surtout parce que nous avons toujours été captivés par leur devise : « nous croyons que toutes les entreprises devraient être plus que de simples sociétés ; elles devraient aussi avoir une âme. » Cela se traduit par « [les entreprises] ne se contentent pas de faire ce qui est juste pour leurs consommateurs et de développer d'excellents produits, mais gardent leurs valeurs ​​à cœur, défendent ce en quoi elles croient et redonnent quelque chose à la communauté. »

    Authors: Antonyo Marest
    collaboration
    Auteurs : Antonyo Marest

    Antonyo est une personne vraiment bien, et aussi un artiste. Quand vous aurez lu cette interview, vous arriverez à la même conclusion. Une personne simple, sans manières ni chichis, qui reprend une citation du « chef de la mer » : « [Un individu] les pieds sur terre mais la tête en mer ».

    Trendsplant Report Vol. VI
    collaboration
    Trendsplant Report Vol. VI

    Bonjour 2022. Nous avions hâte de te rencontrer

    Mediterranean Roast ft. Coffeewinks
    collaboration
    Mediterranean Roast ft. Coffeewinks

    La beauté de deux mondes très différents qui se rencontrent dans un produit. Le café et le vêtement sont ici liés par la durabilité, la traçabilité et aussi la ville où les deux projets sont nés, Alicante, au bord de la mer Méditerranée.

    Limited Edition Seaqual®Yarn Facemasks: Antonyo Marest
    collaboration
    Masques en édition limitée Seaqual®Yarn : Antonyo Marest

    Nous avons le plaisir d'annoncer une nouvelle collaboration avec l'artiste d'Alicante Antonyo Marest, une référence mondiale de l'art urbain : nous lançons une collection de masques fabriqués avec des tissus recyclés (fibre SEAQUAL™) issus du plastique marin.Avec cette nouvelle ligne, nous souhaitons sensibiliser à la menace que représente, pour les plages et les mers, l'utilisation massive de matériels de protection à usage unique pendant la pandémie. Pour reprendre les mots d'Antonyo :"Lors de la conception de ces masques, je voulais que mon travail artistique soit évident dans les trois coloris : Summer House, Sea Time, Battle of the ColorsSans aucun doute, Summer House est le design le plus proche de l'objectif que je m'étais fixé : très coloré, puissant, et inspiré de la devise très méditerranéenne "Never ending summer", où le soleil brille toute l'année. La Méditerranée, notre mer, ne pouvait pas être absente : Sea Time est empli de bleu et constitue un hommage évident à l'eau qui baigne nos côtes. SEAQUAL™ est le tissu utilisé pour fabriquer ces masques et contribue à cet objectif en utilisant du plastique recyclé issu de notre chère mer Méditerranée. Enfin, nous avons Battle of the Colors, basé sur un concept très simple qui me semble essentiel : peu importe à quel point nous pouvons être différents par la couleur, la race ou les idéologies, nous pouvons tous coexister et créer quelque chose ensemble ; c'est l'idée derrière ce motif."

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