When (almost) everything is greenwashingPosted by Miguel Ángel García Jurado on
Something important to think about.
Let's get straight to it.
Have you noticed that some hypermarkets sell organic cotton t-shirts for less than €5? Yes, less than €5. Yes, our prices are much higher.
Have you noticed there are increasingly more products labeled “Environmentally Friendly”? But are they really “Environmentally Friendly”? Has there been a sudden boom?
We’ve been noting these and similar practices for some time. And we wanted to tell you about it.
In recent emails we’ve invited you to reflect on certain issues, and today we want you to consider the term greenwashing.
Greenwashing is nothing more than a marketing technique that makes the actions of an organization or company look environmentally responsible.
It portrays a supposed concern for the environment that isn’t there. In reality, such activities are harmful or not as positive as we are told.
“Green” packaging makes it seem that the organization responsible is committed to the environment, when it isn’t. Deep down, its practices are at best opaque.
And why are we telling you this? Because such practices affect brands like Trendsplant, which do have a real commitment to the planet.
Such practices also make the customer more skeptical of anything related to sustainability, environmental friendliness, or care for the environment.
The customer gets suspicious whenever they see a product subject to greenwashing, and they begin to question the price and value of the product on sale.
Returning to the example of the organic cotton T-shirt: for Trendsplant that price is impossible to match. Our production cost alone far exceeds that figure.
Our price is based on the true cost, there is nothing opaque. The Retraced tool, which enables you to see the traceability of all our products, helps us show that cost.
Today many organizations have a green image, but it is just that, a green image. There is nothing behind it to sustain it, to make it real.
As a customer or consumer, we just ask you to be skeptical, to be aware of the practices of certain companies and organizations.
Every time you buy something which has a “green image,” ask yourself if there’s anything behind it, if it really contributes positively to the environment.
Appearance is not enough. As well as damaging the environment, it also harms companies who want to have a positive social impact through their activities.
We aim to do better every day. Our everyday actions are perhaps not the most profitable, but they do show a real commitment to our environment.