Journal

We’re back! We have brought the second quarter to a close, and this is our personal balance sheet.  

Concentrating production into just a few days

After a hard year’s work with the certification process, we can announce that... Trendsplant is a B Corp!

¡Cumplimos 12 años! Hemos preparado una celebración muy especial.

At Trendsplant we’ve known for some time that we can change much more through our consumption than through one vote every so often.We’ve all been swept up in an enormous wave of consumption and contributed, in one way or another, to it growing higher.We think as we did decades ago. Should we buy clothes intending to change them every year, or clothes that last over time? The answer is simple.We must change our form of consumption, we must be more responsible.To practice genuinely responsible consumption, we must have the best possible information on the product.Months ago, during the first lockdown, we decided to improve our website: to give customers better information on the product and the purchasing process.We've yet to improve labeling but we've already made progress in this direction, ensuring the information you get as a consumer is more detailed.You’ll find one or more labels from among those shown below, depending on the garment or products you buy and its composition.We’ve spent years manufacturing items like swimwear or towels with SEAQUAL®YARN, we’re telling you nothing new if you usually follow us on this subject.We’re very proud that our garments bear this label indicating that the fabric of the garment is made from plastic recovered from different seas and oceans.If you want our activity to have a positive impact on the planet, the seas and the oceans are the two spheres we must look after. Plastic is destroying them.Technology is also a great ally in achieving more responsible consumption. Our new collection of pants bears the ECO-Finish Dye label.This dyeing process reduces the amount of water we need for this process to just one liter. Yes, we save water, but by using less liquid we also save energy.The dye is applied to the garment through nebulization, a more sustainable and efficient process. The manufacturing process is cold, significantly reducing energy costs.It's good that we tell you all this in our communication channels, but we believe it’s even better when it’s present on each item of ours you buy.Organic cotton is experiencing a boom. It no longer seems strange to enter any store and find a garment guaranteed to be made from organic cotton.At Trendsplant, we’ve already spent years working with this material, but in our case, we can guarantee that we’re on the right path thanks to GOTS certification.The objective of that stamp is to define the requirements recognized throughout the world to guarantee the organic status of the textiles, from the harvesting of raw materials to environmentally and socially responsible production.We’re surprised to find on the market organic cotton T-shirts for less than €8. If that is true, there is someone in the production chain who is not receiving what they should.And all the labeling we’ve written about till now is under the Green Label umbrella. It’s our stamp combining all the products whose materials and production have a positive impact on the planet.Each gesture or action counts, no matter how small. We often say that our activity will be positive if we contribute to making the Earth a better place through our work.Changing the labeling of a product and adding more information liberates the consumer and raises your awareness that when you make a purchase, you’re making an important commitment.Bonus bitWe always pay attention to detail with each of our products.The strings attaching the labels to the product have a fastening made of 50% recycled material (all post-consumer).The thread of the strings is made from 100% recycled material (75% post-consumer / 25% pre-consumer), composed of 25% polyester, 25% cotton and 50% polyethylene.

Every post by Trendsplant aims to help you get to know us better, to learn more about our everyday concerns.This is the third text from us about 1% For The Planet and the Wild Tomorrow Fund (WTF).We believe it essential that you get a detailed picture of where the percentage of our turnover we spend on improving the planet is going.Today we want to delve deeper into the specific acts performed by the WTF to make the Earth a better place for all.Firstly, where does the WTF conduct its activity? Read on and travel with us to southern Africa.That is the part of the planet where the WTF works to implement its vision of the world: a place where wildlife habitats grow and are protected.Its mission is also to ensure that the natural reserves have the necessary resources for their proper development and growth.A global concernJohn Steward and Wendy Hapgood, the founders of the WTF, work day in and day out to curb one of the greatest threats to the Earth: the loss of natural habitats, wildlife, and vegetation.One figure especially drew our attention when we spoke to them: during the length of human life more than one million species may disappear.Although the situation is worrying, Steward and Hapgood believe we are in time to reverse it, by extending and protecting the natural habitats of endangered sites.From the outset, the success of their work lies in choosing land that can be rehabilitated to expand the habitats of endangered wildlife. Unique treasures in dangerYou know we have a weakness for elephants (betrayed by our logo and our adoption of that animal’s values), but we’re also fond of the other animals with whom they share lands, such as rhinos, lions, or giraffes.Those majestic animals are in a constant struggle to survive: they are being decimated by poaching and driven to the brink of extinction.One of the commitments of the Wild Tomorrow Fund is to help stop this situation. There is a brake pedal: those and other animals can be protected from poaching on the ground.With the donations it receives, the Wild Tomorrow Fund also acquires the necessary tools to protect and control wildlife populations through tracking collars, blood samples, etc.Science is the great ally of the Wild Tomorrow Fund. It has a team committed to field research.Its strength is the conservation and recovery of species. It works in areas high in great biodiversity, where the vegetation and flora are in danger of disappearing.Thanks for your commitmentIf you’ve got this far, thanks! We think you care about the planet on which you live.We won’t go on. In our blog, we’ve discussed in detail 1% For The Planet, the Wild Tomorrow Fund, and the reason for our association.We’re sure we can rely on you to help us in this mission!

Good news and many announcements.

Any activity, however sustainable, has a direct and indirect impact on planet Earth.That claim may lead to confusion, but it’s true and realistic. For example, if I used to need five liters of water to produce a garment and now I only need two, I have reduced the number of resources, but my product continues to damage the environment.At Trendsplant, we believe that belonging to 1% of the planet means paying a voluntary sustainability tax: a tax we impose on ourselves for damaging the environment through our everyday work.It’s an optional tax that we pay as part of our commitment to sustainability, and we encourage any company that is genuinely concerned about the future to pay it. This type of action helps us pay more attention to what we could do to become more sustainable. It also helps us reflect on something very important: there is still massive room for improvement in sustainability. A crossroads Once we were certain we wanted to be involved in 1% for the planet, we then had to decide who or what would be the recipient of our 1% turnover. We have a very special attachment to elephants, as our logo clearly demonstrates. The values associated with this animal are in our brand’s DNA: strength, nobility, a nomadic spirit, and fidelity. Often in life, you meet people naturally, without looking for them, and that was what happened with John Steward and Wendy Hapgood, of the Wild Tomorrow Fund. Through a friend of our brand, we learned about the activity they have spent years performing in Africa after turning their lives upside down and devoting themselves to the protection of endangered species. John had been a creative director in one of the world's best advertising agencies, and Wendy had worked as director of foreign exchange sales for Barclays and Citibank. The couple decided to change everything and devote themselves to preserving life. We immediately shared their vision: we need to ensure that our wildlife is safe for the sake of generations to come. We were certain that our 1% of the planet should go to them, helping them improve their work in southern Africa by expanding and protecting the habitats of animals such as elephants. We'll tell you more about their activity and remind you that you can also be part of this global movement individually: you can donate 1% of your salary to this cause.

Everything we do affects people, our surrounding environment, and the planet. According to the UN, the textile industry produces 20% of the world's wastewater and 10% of global carbon emissions.Everything we do affects people, our surrounding environment, and the planet. According to the UN, the textile industry produces 20% of the world's wastewater and 10% of global carbon emissions.As part of that sector, those figures have worried us for a long time and have inspired us to become a company committed to the quality of garments, concerned about the manufacturing process and the pollution it generates.We want to join forces with people concerned about other people and the planet. Today we take another step along this path. What is “1% for the planet” and why have we joined it?1% for the planet is an international organization to which its members contribute at least 1% of their annual turnover (not profit, an important clarification). That percentage is dedicated to actions improving our surroundings and making the planet a better place for all. The organization continuously builds an alliance of companies committed to one clear objective: we have only one planet Earth and no other options, we must improve its health, care for it and preserve it for future generations. And as a company committed to sustainability and concerned about our surroundings, we had to get involved in this action.We dedicate 1% of our annual turnover to an activity that has a positive impact on the planet, with the important clarification we made when we learned about this movement: why do members donate 1% of turnover, not profit?A company's profits can be altered in any number of ways to pay less tax. Sometimes very low profits, and even losses can be reported.This is the reality in the case of many companies and we believe everyone should know it: costs are generated by making bulk purchases at the end of the year; disproportionate salaries and stratospheric bonuses are paid. So, for the calculation to be fairer, it must be based on turnover.The same way with Wild Tomorrow FundWe end this text with another key announcement: our 1% contribution will go to the Wild Tomorrow Fund. In the next installment we will tell you how we came across the Fund: sometimes you are just fated to meet the right people along the way. The Fund is committed to the protection of endangered species and the habitats on which they depend, working mainly on the ground in Africa.Would you like to join 1% for the Planet as an individual? This global organization also has room for individuals. Anyone can donate 1% of their salary to this cause.Every action, no matter how small, helps to improve the environment that gives us life.