Two B Corps sharing the same goal: IMPACT

It’s been a while since the last time we spoke about numbers, the truth is that we have been very focused on trying to turn things around, as the second half of 2022 didn't quite work in our favor...We closed the year with losses, yes... that's right, as you're reading. So, since that wasn't our goal, we've had to thoroughly assess the situation and rearrange things, a bit of "feng shui" to restore balance in the house.It hasn't been an easy task, months of long hours of work, and especially many decisions. Contrary to appearances, decision-making generates a lot of stress and tension, because as you can imagine, we don't always agree on everything right from the start.The change has affected nearly every aspect of the company. Many members of our team have departed, and we wish them the best of luck in their new endeavors. On the other hand, new team members have joined us, and we warmly welcome them.Now, as always, it's a pleasure to share with you this summary of moments, events, progress, and obstacles we've encountered over the past few months.Buckle up, as there's a lot of information coming your way!Collaboration with Umbrella Burger SocietyThis is a curious and lovely story about two companies that like each other without knowing it, that think about doing something together but have never said it, and suddenly... a connection is made, and everything starts to flow.Umbrella is a restaurant (well, there are quite a few now) known for its smash burgers. It's a company that, like us, was born in the city of Alicante, and that's the theme we used for the first collaboration between the two brands, the "Trendsplant V.1."It's a limited-edition burger that was available during the month of February and featured very local ingredients, such as the truly Alicante-style "salmorreta" (a base sauce used in rice dishes) and the mild garlic sauce (a light version of "aioli"). The intention was for each bite to transport you to the province.The burger was available in limited daily quantities, and the "sold out" sign was hung up day after day.We couldn’t be happier.Trendsplant x EquilibriumIn May, we launched our first collaboration with Equilibrium, an Alicante-based brand specialized in wellness and dedicated to sustainability and quality. Together, we have crafted a unique collection that seamlessly blends minimalist aesthetics and functionality.The collection, named "balanced" comprises garments and accessories crafted from sustainable materials that evoke the warm and carefree ambiance of the Mediterranean.Thanks to this collaboration, we have introduced several new products to our website: yoga mats and both short and long sports pants for women. New Collaboration with Antonyo MarestAntonyo has been collaborating with Trendsplant since 2015, years during which we've worked together on numerous projects, always aligned with our values and our beloved land, Alicante.The artist has just set up two beach huts adorned with his signature patterns and color palette, offering a visual treat both to all visitors of our city and us locals. We are thrilled to be tangentially involved in this project.To celebrate his newly installed works on Playa de San Juan, we have partnered with him to create a collection of t-shirts for both men and women, along with a swim short. This collection will also continue in the colder months with some hoodies and warmer garments.It has been a success since its launch, and we had to hang the "sold out" sign just a few days after its debut. The good news is that we've managed to restock it swiftly for the final stretch of summer. Life by the Sea: a renewed print yearlyWith the motto "Life by the Sea," we create a new graphic each year that we print on a white t-shirt and a navy blue one. Well… every year, except in 2022.A factory error led to us receiving the 2021 model last year instead of the new design for 2022.Considering our commitment to sustainability, we decided to keep the product and put it into circulation instead of storing them in a warehouse in Portugal.2022 will be remembered as the year when there was no new "Life by the Sea."In 2023 we have been able to continue the project, and this is the result.Collaboration with Surfrider Spain: Donation for World Oceans DayGiven our Mediterranean origin, we feel a deep connection to the ocean. That's why we work with materials like SEAQUAL®YARN, which is obtained from recycling plastics collected from the sea.This year, in honor of World Oceans Day and in line with our commitment to protect these precious ecosystems, we decided to donate 10% of the sales from June 8th. This donation was made in a special and meaningful way, as it was directed towards the conservation of the seas through the organization Surfrider Spain. New range of caps manufactured just a few kilometers from our officesWe are always seeking ways to improve and refine our processes, and production is one of the aspects in which we consistently work. Expanding our supplier base is not a simple task, and depending on the product category, it can become quite complex.For this reason, we are pleased to inform you that we have taken a significant step forward by manufacturing a new line of caps much closer to our offices, specifically 25km away from where all orders are dispatched, in Elche.In crafting these caps, we have utilized fabrics originating from our own province, Alicante, thus completing the circle of proximity in our supply chain.At present, the cap family comprises two sources of origin: on one hand, China, where all our trucker caps and technical five-panel caps are manufactured, and on the other hand, these new caps now produced in Spain. Both options maintain the same quality standards and meticulous attention to detail. Spring/Summer 2024: Planning collectionsDeciding to resume wholesale operations has led us, for the first time in our history, to conceive and create the collection samples a year ahead of their launch.Currently, stores are already acquiring the products that will be part of the Spring/Summer 2024 collection.However, you'll have to wait a little longer to see the new designs and colors. In the meantime, you can enjoy all the new items available on our website.European ExpansionWe are pleased to announce that we have strengthened our presence abroad by adding new points of sale in France and Germany. This expansion allows us to bring our products closer to a broader audience and to share our values with international communities that are deeply attuned to them. We are excited to witness how our garments flourish in these new markets and maintain a highly optimistic outlook for the future.As a special note, we are glad to inform you that the first agent who believed in our brand years ago has rejoined us.NumbersIt's time to talk about numbers. As we mentioned at the beginning of this report, the closure of 2022 was unfavorable, and we ended up with unexpected losses in the company. This led us to take action from October to get things in order and return to the long-awaited positive numbers.We can share quite a bit about the beginning of this year, but in summary:In the first six months, the company has grown by 50% compared to the first half of 2022.The website has grown by 38%.By the end of August 2023, we have achieved the projected billing for our website that we set for the entire year.We are in the green numbers (profitable).The blended ROAS (Return on Ad Spend) has increased by 8%.We are enthusiastically approaching the final stretch of 2023, and of course, we have revised our projections.Thank YouThank you for your ongoing support and for being part of our community! We continue to work on improvements.You can always join our newsletter to stay informed about updates, milestones, and more.Here are some recommendations to make your return to work more enjoyable:Book: The Creative Act: A Way of Being: Rubin, RickPodcast: Wondery: "Business War"

THE CREATIVE PROCESSThe collaboration we've done with Barner is probably already familiar to followers of our Instagram feed. Furthermore, you have been able to see them through different influencers who have collaborated with this project. We've launched a line of products exclusively for both Trendsplant and Barner teams. Additionally, for a group of people spreading the message: together, we can improve our planet. Any company can make a positive impact on the planet by using its influence for good. The possibilities are endless if several companies work together. It would be clearer that decision-making should consider both the planet and the people who live on it when taking action. By using ethical local production methods, working with certified organic materials, and offering reusable packaging, we prioritize those interests. PLANET AND FASHION Fashion produces 10% of the planet's carbon emissions and consumes the second most amount of water. There is definitely room for improvement in the fashion industry: it needs to become more environmentally friendly and sustainable. In association with Barner, we have created this pack of products for our closest community. There is much more to our mission than spreading a message. We will plant five trees for every mention of this collaboration on social networks. Sustainability and social awareness are among Trendsplant's priorities. As a result, we always strive to protect the environment, join organizations that share these values, and create products that meet these needs.Our impact can be doubled by joining forces with like-minded companies like Barner and making a difference. IN BARNER WE TRUST Barner was founded in early 2017 by two friends. They identified a problem affecting millions of people all over the world: excessive exposure to blue light. The long hours they spent in front of screens every day were too much for their eyes. The pair decided to create their own glasses in order to protect their eyes, improve their quality of life, and keep their style intact. It was inevitable that we would work together one day. We have known each other for a long time, and we have known their product for a long time. Most of all because we've always been captivated by their motto: "we believe that all companies should be more than just businesses; they should also have souls." This translates into “[companies] not only focusing on doing the right thing for their consumers and developing great products, but keeping their values ​​close, standing up for what they believe in, and giving something back to the community.”

Have you ever wondered why most of the time when someone asks you about your season preferences they ask...Are you a summer or winter person? Hey there! What's the deal with spring and fall? :)We grew up in an area that is famous for summer, Costa Blanca is packed with beautiful beaches and we have great weather all year round. Alicante's spring and fall seasons are incredible (for locals even better than summer, with milder temperatures).Our February release, “Hikers Delight: Mariola”, featured bright colors inspired by the aromatic herbs found in the nearby natural reserve of Mariola.This Fall, it's time to show you Vall de Gallinera and its popular cherry trees, another area that has incredible fall colors.Vall de Gallinera is located around 90kms away from Alicante, heading inland very close to Mariola in the Marina Alta region, it covers an area of around 55 square kilometers and approximately 600 inhabitants populate the 5 villages that compose it.In this collection - part of the Pigment Dye pack, inspired by flora and fauna from the Mediterranean Coast - the colors of Fall in the area are the star, Cherry, and Poplar trees with their leaves turning from light orange to red leaving shades that evoke what the Japanese define perfectly as Koyo (autumn leaves).This collection covers both men's and women’s categories and is composed of t-shirts, sweaters, zip sweaters, pants, and accessories such as tote bags, all dyed using pigments.  PIGMENT DYEThis is a very particular type of dyeing, that uses fewer enzymes to stick color to the cotton fabric and thus we get a more superficial color.In this technique, the chemicals are less toxic and least polluting and the color fades with repeated use and wash, as happens with denim, providing a fantastic vintage look.PRE-ORDERSeveral of our releases have relied on this system over the past few years. WHY? This allows us to adjust orders more accurately, leaving fewer items behind at the end of each season, which means that no clothing is forgotten in a warehouse.The benefits? As a result, if we are more precise with quantities, we can adjust the price; consequently, those who place their orders in the first 10 days will receive a 15% discount, in the next 10 days, you'll get a 10% off retail prices, and in the last 10 days before the actual release, you'll get 5% off.

We’re back! We have brought the second quarter to a close, and this is our personal balance sheet.  

Antonyo is a really good person, as well as an artist. When you have read this interview, you will come to the same conclusion. A simple person, without airs or graces referring to a quote by the “chef of the sea”: “[An individual] With their feet on the ground but their head at sea”.

It's time for FASHION REVOLUTION WEEK, with MONEY FASHION POWER as this year's theme.⁠ The event brings together the world's largest fashion activism movement for a week to collectively reimagine a just and equitable fashion system for people and the planet.⁠ ⁠