Account
Trendsplant Report Vol. VIII
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We’re back! We have brought the second quarter to a close, and this is our personal balance sheet.
We are experiencing, without a doubt, one of the best summers since the start of the COVID-19 pandemic.
Alicante is full of life. We see people eager to go out on the streets and enjoy friends and family.
After another year, we confirm that Trendsplant swimsuits are the company's flagship item for the summer.
We can only thank you again and again for the way you've welcomed each new model (and if you haven't got yours yet, hurry up, they're going fast).
Sales are not only influenced by the design; more and more of you buy a Trendsplant swimsuit for the commitment contained in each of these garments.
We remind you that they are made with SEAQUAL®YARN, a 100% recycled PET fiber that dries even faster.
And we are proud to say that each Trendsplant swimsuit contains around 11 bottles (about 180 grams of plastic).
Marketplaces and multi-brand stores. Another thing we're happy about is the growth we are experiencing in marketplaces outside Spain and at multi-brand stores.
This is leading to a growth in our sales revenue, of course a new source of income, and our products having a higher turnover.
On the other hand, the amounts invoiced do not enter the cashbox immediately as they do on the web, but this is good news.
It is also good news that customers who buy Trendsplant products in these marketplaces and multi-brand stores turn up for future purchases directly on our renewed website.
Antonyo Marest... is back! Keep an eye on Trendsplant in the coming days on our social networks and website, because we have a premiere we were really looking forward to.
Together with him, we launched a collection of products that is... very Marest.
Very Marest? If you know his artwork, you'll already understand, and if you haven't seen everything he does yet, go to his Instagram profile or read this interview.
Winter is coming! Joy does not last forever; bad news takes the spotlight away from it.
A complicated winter is coming; we wanted to share it with you too.
We want to be transparent, which is why we are telling you that it's not the best time to have a company.
We have had a difficult year, trying to cope with the rising prices of fuel, gas, and electricity.
The raw materials crisis is another obstacle we have encountered along the way. We read, read, and read, as well as talk to other brands in the industry, and the winter ahead doesn't look too promising.
The energy crisis that we have all heard about will mark the coming months, and it is already being felt.
We can tell you that sales on our website have fallen by 20%.
It is a high percentage, of course. Luckily, we are offsetting it with sales to customers outside Spain, in addition to the volume that marketplaces and multi-brand stores give us.
Selling outside our borders is softening the blow.
Active listening and new products. We are often asked how we develop new products. Part of it comes from teamwork, part of it also comes from the creative development side of Trendsplant.
But, without a doubt, actively listening to our customers is one of the factors we take into account when developing new products.
For several years, our customers have been asking us for a Trendsplant winter jacket.
We can already tell you that it will arrive this year, that it will be a top product, and that we already have the first samples.
It is true that a product like the one we are developing will not have a bargain price; on the contrary, it will be quite high.
This is the highest priced product in the history of Trendsplant.
Before its launch, you will receive a newsletter from us explaining why we want you to understand what we base our decisions on.
Emails to get you thinking. Over the past few weeks, we have sidelined the Trendsplant product emails a little bit.
Many of the newsletters we have sent you were focused on finding a space for reflection.
We want everyone's critical thinking to grow.
If we have made you think for a few seconds, we will have achieved our goal. We will continue along these lines, with this purpose.
Read, watch, listen. In the last report, we share content with you that the Trendsplant team recommends.
This will be true for all the reports we send.
It may or may not be related to our business; it may be a reading, a documentary, or even a podcast.
This is our selection for this edition:
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Book: Breath: The New Science of a Lost Art, by James Nestor
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Podcast: Kfund: "The story of Dani García"
Related posts
report
We're back! After a few months of intense activity, we have a lot of news to share with you. New collections, events, trips... We've been so immersed in a frenetic pace that we haven't had the chance to catch up with you until now. This has led us to the conclusion that we want to involve you more in our processes, meaning that we'll be generating "Reports" more frequently. This way, we can stay more in tune, almost as if it were live. So, without much fuss, here’s Report X, and that makes ten! As members of 1% for the Planet, we understand that the voluntary 1% tax on sales responds to a simple equation: You consume a resource = You give back a resource. Among other actions, this year we joined forces with Plogging Rrevolution, an event that combines outdoor exercise with waste collection.On this occasion, they chose Santa Barbara Castle to carry out the activity. This medieval fortress is located at the top of Mount Benacantil, in Alicante. This emblematic place has incalculable historical and cultural value, being one of the largest fortresses in Spain.Although public maintenance focuses on the conservation and restoration of the castle, cleaning the mountain slopes has been neglected due to the difficult access for workers.Faced with this reality, we decided to take action alongside Plogging Rrevolution, which agreed to join 1% for the Planet so that we could sponsor the event in a certified manner, donate products to participants, and create a Trendsplant team that took part in the cleanup. Together with other volunteers, we managed to collect 217 bags of waste.Last Black Friday, we tried to give a different meaning to the campaign. To start, our entire website was on promotion, but only at 10% off, and the discounts were already applied, convenient, simple, and not misleading. Itt was in the second step when everything got interesting. We left a decision for the buyer to make; on one hand, the option to donate an additional 10% to Wild Tomorrow, or on the other hand, to apply that same discount to the purchase, adding another -10% to the -10% the garment already had. And we won't lie, it was a great joy to know that the majority of our customers are so aligned with the company's values and what we strive to build day by day. The reason we chose Wild Tomorrow as the non-profit organization to donate the collected amount to is because we have been committed to them since 2020, donating a portion of 1% of annual revenue through 1% for the Planet, and we have a close relationship of trust with them. This time, we wanted not only to share the chance of raising additional funds to collaborate in their work to protect and expand habitats for wildlife in southern Africa but also to leave the "responsibility" to you, the customers, to make that decision personally and be voluntary participants rather than imposed ones. This idea had been bouncing around in our heads for ages... If you've been following us for a bit, you might've spotted Rudolphant in stories and newsletters, and finally, in 2023, we went for it: we brought Rudolphant to life.The tee came in one color only, Holly Green, and we only had 125 units up for grabs. You could snag one from Christmas until January 6, which is when the Three Wise Men arrive in Spain.The elephant embodies our company's values: humble · strong · resilient, this time with a touch of that festive spirit, bringing folks together like family.Even though labor costs have gone up there over the past few years - like the minimum wage jumping from €565 in 2012 to €958 in 2024 - we're adhering to our principles when it comes to our suppliers and their workers. We're all about ethical production, proud to chip in for better working conditions for the one who put our products together.That's how we roll, staying true to our values and our commitment to the planet, being a B Corp and all, and part of 1% for the Planet.In the textile game, we figure the human part makes up about 35% of the direct production cost (that's the manufacturing part), with the rest covering materials (mostly from Portugal, too) and getting everything where it needs to go - logistics.With the recent inflation hanging around, you might've noticed some of your favorite pieces costing a bit more. But hey, we're not about skimping on quality just to keep prices down. We reckon it's on all of us, from the factories to the brands to you, to make sure the people making the stuff we love are doing alright. We're still on our European journey. Like we've mentioned before, around 80% of Trendsplant's online sales happen outside Spain. That's why just over a year ago, we decided to kick off distribution in France, and then head on over to Germany. Right now, we've got 6 distribution zones in France, thanks to Hugo, Vadim, Nicolas, Wilfrid, Gauthier, and Stephane. And in Germany, we're working with Sebrina, Philip, and Klaus across 3 zones. Things have been going great since we started, and we've built up a network of retail spots that trust us for their customers, and it's growing every season. In January, we hit up two fairs, one in Grenoble and the other in Frankfurt. We're still pushing ahead with our international distribution plans, looking to expand into even more countries. We'll keep you in the loop when we've got more solid details.The spot we've picked is in a fantastic location, making it easy for more visitors in the city to stumble upon us and check out our product offering. We're pumped to give our products a fresh home, focusing on the little things, and making sure everyone who walks through the door gets the full experience. No official opening date just yet, but we're aiming for sometime in July. Stay tuned for updates! 2023 Results in numbers We've smashed through the one-million-euro revenue barrier, bringing in over 1.3 million euros. Plus, we've started turning a profit - maybe not a huge one, but it's a significant turnaround. This shift has been crucial in allowing us to scale up our investment in paid media. Thank youThanks for sticking around and reading through the whole Report, and for wanting to dive deeper into our vision, values, and what's new. We hope you feel more connected to us after hearing our thoughts. Let's keep pushing forward together! Here are a couple of recommendations: Book: "The One Thing" by Gary W. Keller and Jay PapasanPodcast: "Open" by Minimalism - Pepe Martin Garcia
report
It’s been a while since the last time we spoke about numbers, the truth is that we have been very focused on trying to turn things around, as the second half of 2022 didn't quite work in our favor...We closed the year with losses, yes... that's right, as you're reading. So, since that wasn't our goal, we've had to thoroughly assess the situation and rearrange things, a bit of "feng shui" to restore balance in the house.It hasn't been an easy task, months of long hours of work, and especially many decisions. Contrary to appearances, decision-making generates a lot of stress and tension, because as you can imagine, we don't always agree on everything right from the start.The change has affected nearly every aspect of the company. Many members of our team have departed, and we wish them the best of luck in their new endeavors. On the other hand, new team members have joined us, and we warmly welcome them.Now, as always, it's a pleasure to share with you this summary of moments, events, progress, and obstacles we've encountered over the past few months.Buckle up, as there's a lot of information coming your way!Collaboration with Umbrella Burger SocietyThis is a curious and lovely story about two companies that like each other without knowing it, that think about doing something together but have never said it, and suddenly... a connection is made, and everything starts to flow.Umbrella is a restaurant (well, there are quite a few now) known for its smash burgers. It's a company that, like us, was born in the city of Alicante, and that's the theme we used for the first collaboration between the two brands, the "Trendsplant V.1."It's a limited-edition burger that was available during the month of February and featured very local ingredients, such as the truly Alicante-style "salmorreta" (a base sauce used in rice dishes) and the mild garlic sauce (a light version of "aioli"). The intention was for each bite to transport you to the province.The burger was available in limited daily quantities, and the "sold out" sign was hung up day after day.We couldn’t be happier.Trendsplant x EquilibriumIn May, we launched our first collaboration with Equilibrium, an Alicante-based brand specialized in wellness and dedicated to sustainability and quality. Together, we have crafted a unique collection that seamlessly blends minimalist aesthetics and functionality.The collection, named "balanced" comprises garments and accessories crafted from sustainable materials that evoke the warm and carefree ambiance of the Mediterranean.Thanks to this collaboration, we have introduced several new products to our website: yoga mats and both short and long sports pants for women. New Collaboration with Antonyo MarestAntonyo has been collaborating with Trendsplant since 2015, years during which we've worked together on numerous projects, always aligned with our values and our beloved land, Alicante.The artist has just set up two beach huts adorned with his signature patterns and color palette, offering a visual treat both to all visitors of our city and us locals. We are thrilled to be tangentially involved in this project.To celebrate his newly installed works on Playa de San Juan, we have partnered with him to create a collection of t-shirts for both men and women, along with a swim short. This collection will also continue in the colder months with some hoodies and warmer garments.It has been a success since its launch, and we had to hang the "sold out" sign just a few days after its debut. The good news is that we've managed to restock it swiftly for the final stretch of summer. Life by the Sea: a renewed print yearlyWith the motto "Life by the Sea," we create a new graphic each year that we print on a white t-shirt and a navy blue one. Well… every year, except in 2022.A factory error led to us receiving the 2021 model last year instead of the new design for 2022.Considering our commitment to sustainability, we decided to keep the product and put it into circulation instead of storing them in a warehouse in Portugal.2022 will be remembered as the year when there was no new "Life by the Sea."In 2023 we have been able to continue the project, and this is the result.Collaboration with Surfrider Spain: Donation for World Oceans DayGiven our Mediterranean origin, we feel a deep connection to the ocean. That's why we work with materials like SEAQUAL®YARN, which is obtained from recycling plastics collected from the sea.This year, in honor of World Oceans Day and in line with our commitment to protect these precious ecosystems, we decided to donate 10% of the sales from June 8th. This donation was made in a special and meaningful way, as it was directed towards the conservation of the seas through the organization Surfrider Spain. New range of caps manufactured just a few kilometers from our officesWe are always seeking ways to improve and refine our processes, and production is one of the aspects in which we consistently work. Expanding our supplier base is not a simple task, and depending on the product category, it can become quite complex.For this reason, we are pleased to inform you that we have taken a significant step forward by manufacturing a new line of caps much closer to our offices, specifically 25km away from where all orders are dispatched, in Elche.In crafting these caps, we have utilized fabrics originating from our own province, Alicante, thus completing the circle of proximity in our supply chain.At present, the cap family comprises two sources of origin: on one hand, China, where all our trucker caps and technical five-panel caps are manufactured, and on the other hand, these new caps now produced in Spain. Both options maintain the same quality standards and meticulous attention to detail. Spring/Summer 2024: Planning collectionsDeciding to resume wholesale operations has led us, for the first time in our history, to conceive and create the collection samples a year ahead of their launch.Currently, stores are already acquiring the products that will be part of the Spring/Summer 2024 collection.However, you'll have to wait a little longer to see the new designs and colors. In the meantime, you can enjoy all the new items available on our website.European ExpansionWe are pleased to announce that we have strengthened our presence abroad by adding new points of sale in France and Germany. This expansion allows us to bring our products closer to a broader audience and to share our values with international communities that are deeply attuned to them. We are excited to witness how our garments flourish in these new markets and maintain a highly optimistic outlook for the future.As a special note, we are glad to inform you that the first agent who believed in our brand years ago has rejoined us.NumbersIt's time to talk about numbers. As we mentioned at the beginning of this report, the closure of 2022 was unfavorable, and we ended up with unexpected losses in the company. This led us to take action from October to get things in order and return to the long-awaited positive numbers.We can share quite a bit about the beginning of this year, but in summary:In the first six months, the company has grown by 50% compared to the first half of 2022.The website has grown by 38%.By the end of August 2023, we have achieved the projected billing for our website that we set for the entire year.We are in the green numbers (profitable).The blended ROAS (Return on Ad Spend) has increased by 8%.We are enthusiastically approaching the final stretch of 2023, and of course, we have revised our projections.Thank YouThank you for your ongoing support and for being part of our community! We continue to work on improvements.You can always join our newsletter to stay informed about updates, milestones, and more.Here are some recommendations to make your return to work more enjoyable:Book: The Creative Act: A Way of Being: Rubin, RickPodcast: Wondery: "Business War"
collaboration
THE CREATIVE PROCESSThe collaboration we've done with Barner is probably already familiar to followers of our Instagram feed. Furthermore, you have been able to see them through different influencers who have collaborated with this project. We've launched a line of products exclusively for both Trendsplant and Barner teams. Additionally, for a group of people spreading the message: together, we can improve our planet. Any company can make a positive impact on the planet by using its influence for good. The possibilities are endless if several companies work together. It would be clearer that decision-making should consider both the planet and the people who live on it when taking action. By using ethical local production methods, working with certified organic materials, and offering reusable packaging, we prioritize those interests. PLANET AND FASHION Fashion produces 10% of the planet's carbon emissions and consumes the second most amount of water. There is definitely room for improvement in the fashion industry: it needs to become more environmentally friendly and sustainable. In association with Barner, we have created this pack of products for our closest community. There is much more to our mission than spreading a message. We will plant five trees for every mention of this collaboration on social networks. Sustainability and social awareness are among Trendsplant's priorities. As a result, we always strive to protect the environment, join organizations that share these values, and create products that meet these needs.Our impact can be doubled by joining forces with like-minded companies like Barner and making a difference. IN BARNER WE TRUST Barner was founded in early 2017 by two friends. They identified a problem affecting millions of people all over the world: excessive exposure to blue light. The long hours they spent in front of screens every day were too much for their eyes. The pair decided to create their own glasses in order to protect their eyes, improve their quality of life, and keep their style intact. It was inevitable that we would work together one day. We have known each other for a long time, and we have known their product for a long time. Most of all because we've always been captivated by their motto: "we believe that all companies should be more than just businesses; they should also have souls." This translates into “[companies] not only focusing on doing the right thing for their consumers and developing great products, but keeping their values close, standing up for what they believe in, and giving something back to the community.”
Brand News
We’re back! We have brought the second quarter to a close, and this is our personal balance sheet.
sustainability
It's time for FASHION REVOLUTION WEEK, with MONEY FASHION POWER as this year's theme. The event brings together the world's largest fashion activism movement for a week to collectively reimagine a just and equitable fashion system for people and the planet.
